Essex County Trail Association
New logo: improved readability, updated but still classic look, and a more accurate reflection (deciduous trees, stone walls as opposed to firs and mountains in the previous logo) of Essex County's open spaces.
Web Site design and development: custom Wordpress CMS theme presents trails info in a user-friendly way using tags and categories; trails can be found via a map, listed by town and also by activity (they automatically display under the correct town/activity according to tags assigned by the writer); latest news and an events list are automatically displayed on the home page; the site can be maintained by staff with no coding experience; secure joining, renewing and donating is enabled through PayPal integration.
NEW: Facebook integration has been added. News and events published on the web site can be sent to the new ECTA Facebook application with just one click when the post is written by the site editor. Fans will then see news, events and trail alerts in their Facebook news feeds. Designed to build community, drive traffic to the web site, and as a convenience for users.