Iron Crow Yoga
Client: Communications Ink
Iron Crow Yoga needed a clean and apt look that would communicate the brand to new and existing clients in a compelling way. Collaborating with Communications Ink we identified the three core offerings: classes, a dvd and retreats which are highlighted on the home page as a user-friendly starting point from which a visitor can find out more. Communications Ink provided the copy and manages marketing strategy for their client.
We developed a custom CMS theme running on the Wordpress framework and utilizing an embedded Google Calendar so that the client could update site copy and class times easily without needing to hire a developer. Iron Crow's clients can also subscribe to the calendar via any ics-compatible calendar application (such as ical, outlook etc.) so they don't have to visit the web site to get the updated schedule. This also extends the reach of the site as a marketing tool, reminding clients to remember to take a regular class.