Ipswich Maritime Products
IMP wanted a self-editable web site that would reflect their corporate personality and provide easy user-access to information that could drive sales.
To that end we made some tweaks to the existing logo, based the color scheme for the web site off the existing branding and added some subtle textures - to give the impression of something that was more tactile and hands-on as opposed to a web 2.0 shiny look that might be appropriate for a tech product.
The client wanted a prominent logo and we encouraged placement of the contact telephone number right up there in the "global" (i.e. appearing on every page of the web site) header/navigation area. The navigation icons help set the scene with regard to the company being a seafood products distributor.
IMP staff now manage their own text, image and media updates via Wordpress, only requiring web developer help for major updates.