IMP wanted a self-editable web site that would reflect their corporate personality and provide easy user-access to information that could drive sales.
To that end we made some tweaks to the existing logo, based the color scheme for the web site off the existing branding and added some subtle textures - to give the impression of something that was more tactile and hands-on as opposed to a web 2.0 shiny look that might be appropriate for a tech product.
The client wanted a prominent logo and we encouraged placement of the contact telephone number right up there in the "global" (i.e. appearing on every page of the web site) header/navigation area. The navigation icons help set the scene with regard to the company being a seafood products distributor.
IMP staff now manage their own text, image and media updates via Wordpress, only requiring web developer help for major updates.
Iron Crow Yoga needed a clean and apt look that would communicate the brand to new and existing clients in a compelling way. Collaborating with Communications Ink we identified the three core offerings: classes, a dvd and retreats which are highlighted on the home page as a user-friendly starting point from which a visitor can find out more. Communications Ink provided the copy and manages marketing strategy for their client.
We developed a custom CMS theme running on the Wordpress framework and utilizing an embedded Google Calendar so that the client could update site copy and class times easily without needing to hire a developer. Iron Crow's clients can also subscribe to the calendar via any ics-compatible calendar application (such as ical, outlook etc.) so they don't have to visit the web site to get the updated schedule. This also extends the reach of the site as a marketing tool, reminding clients to remember to take a regular class.
